Best Practices

Best practices to improve app store ratings

Listening to your users is one of four top methods to boost ratings.

How much of an effect do app store ratings have on your business? A lot more than you may think. In fact, half of users polled won’t do business with a company unless it has at least a four star rating, and nearly three quarters of users won’t buy a product before they’ve read the reviews. 

When users’ experience with your app doesn’t meet their expectations, they tend to let you know right away, by filing more tickets for your support team and submitting lower app ratings and negative reviews — all of which damage your brand. When support tickets and negative reviews pile up and your app store ratings drop, your reputation suffers. New users are less likely to try your product, your existing users become less engaged, and churn increases. 

In today’s crowded app landscape, quality is more than just something that’s nice to have. It’s a true market differentiator that can help you scale efficiently and beat your competition.

unitQ Monitor provides you with the insights and actionable intelligence necessary to identify and fix those product quality issues that are the top concerns for your users. 

So how can you improve your app store ratings? Here are four ways:

  • Test your app. Make sure it’s working as expected. Testing can uncover problems before you release your app and your users discover them.
  • Fix as many bugs as possible, and fix them fast! Our new Impact Analysis tool surfaces critical product quality issues and determines the impact of fixing them. Fixing bugs fast has a real positive impact on your unitQ Score, a key indicator of product quality and product health.
  • Listen to your users, especially to their negative reviews. Negative reviews are a good source for user feedback, identifying problem areas in your app, and what you need to do to fix them.
  • Have a good user interface and user experience. High quality apps get high ratings on app stores.

What unitQ customers say

But don’t just take our word for it. Hear what our customers are saying about the power of unitQ: 

  • Pandora, a music streaming site, saw a 20% increase in their unitQ Score, an 18% boost to their NPS, and a 15% reduction in user churn 45 days after starting with unitQ.
  • LOVOO, an online dating site, had a 42% improvement in their unitQ Score and a 28% improvement in their Apple App Store and Google Play Store ratings in their first few months using unitQ.
  • Strava, a popular fitness app, saw a 41% improvement in the unitQ Score, a 94% reduction in the time it takes them to analyze user feedback, and a 13% improvement in Google Play Store ratings.
  • Styleseat, an online booking platform for the beauty and wellness professionals, saw a 35% boost in App Store and Google Play ratings and had an 18% improvement in their unitQ Score. What’s more, they doubled their user retention rates and cut user churn in half.


So, in the end, quality matters. Addressing quality issues has measurable, concrete results for improved app store reviews.

If you’re looking for help in improving your app store ratings, schedule a unitQ demo today!

Pete Bratach is unitQ documentation manager.

In order to provide long-term scalability and security for our customers, unitQ’s architecture leverages several AWS services. Amazon Kinesis Data Streams serve as a pipeline for the millions of pieces of feedback we process and help ensure no data is lost as it winds its way through various redundant microservices which run in Amazon Elastic Kubernetes Service (EKS). Amazon OpenSearch Service then makes it possible to quickly aggregate millions of data points into our UI, allowing customers to create charts and dashboards for easy reporting on their user feedback and to share insights across the organization.