Best Practices

5 Key Features Businesses Need in a Product Quality Solution to Drive Growth and Retention

Enable teams to understand product health from a customer perspective. Explore 5 key features that a customer feedback management platform needs.

Product quality is paramount for every business. Businesses understand growth and retention metrics are dependent on the quality of their products and the experiences they create for their users. For that reason, it’s imperative to make the right investment in a solution that can provide the most tangible value in helping them drive product quality. 

unitQ has pioneered the most efficient way for category-leading companies like Chime, Pandora, Strava, Quizlet, and AppLovin to take a data-driven approach in excelling at this. It has the only AI-enabled product quality monitoring platform to provide timely and actionable signals from all user feedback channels and languages.

To equip businesses to fix the correct issues faster, unitQ Monitor’s machine learning models provide a single source of truth, parse out noise, and pinpoint Quality Issues that directly impact growth. The granular data minimizes discovering high-impact issues too late and dismisses anecdotal-based decisions. It also enables teams to cut time to fix in half, automate processes, formulate strong consensus, and develop higher quality products.

Don’t Overlook These Features

Many app review management tools and social monitoring solutions can help oversee app performance, but they’re not a one size fit. Many lack functionalities that genuinely help businesses make measurable improvements for both their users and products. Here are some of the most critical examples teams should not overlook:

  • Comprehensive coverage of user feedback sources Users are the best testing team for your product. As they use it frequently, they understand what’s working and not working. Without their feedback, businesses are guessing what their product truly needs instead of taking a data-driven approach to move product development efforts in the right direction. But user feedback comes in through different sources. The most effective way to ensure a well-rounded view of all user feedback is to have a solution that captures the data from every source (i.e., social, review, chat, survey, support). With data captured from all sources, teams can get the most accurate single source of truth that depicts how their product is tracking right now.
  • Detailed insights
    Many solutions provide insights, but they’re too high-level. Businesses can’t attain granular data and leverage the right ones to help their teams execute timely fixes, streamline processes, and liaise effectively with key stakeholders. As a result, teams lack timely and detailed data on their product health. Without detailed insights, businesses can’t focus on mission-critical items, address high-impact user pain points, and fix the right things fast.
  • Impact analysis reporting
    Some solutions also lack powerful impact analysis reporting that enables teams to gain actionable insights on what product issues to prioritize right now. As a result, businesses can’t gain insights into what users genuinely value. And because the data is not timely nor granular, companies can’t get imminent signals that would validate critical product decisions. Businesses then have siloed systems that reach ineffective results. They can’t improve support ticket volume, churn rates, rating scores, and sentiment conversions. They also miss which mission-critical areas to focus on to achieve crucial performing metrics and company objectives.
  • A consistent operational performance metric
    Businesses need an operational metric to track daily to understand what users want and effectively measure product quality. The metric would help them quantify what’s impacting their product right now to set internal goals, form the best order of priority, and stay ahead of the competition. Without a metric, they’ll miss having a leading indicator for important KPIs like revenue, retention, support ticket volume, sentiment, star ratings, and net sentiment.
  • Functionality for every team
    Specific management and monitoring solutions only offer functionalities for a subset of teams like support or marketing. Teams need a solution where they can effectively collaborate cross-functionally. It’s essential for them to align so the correct information reaches the right person at the right time to meet the right product expectations. When teams work together on one platform, they will gain productivity, easier collaboration, and faster decision-making. In turn, they’ll deliver more timely improvements to users.

Investing in the Right Solution Pays Off

Product quality matters, and investing in a solution that provides business teams the most value pays off. The best user feedback solutions offer a holistic view of all user feedback sources, enabling teams to understand product health from a customer perspective. They ensure teams don’t lack granular insights, so they don’t lack decreasing time to fix. They provide indisputable data, impact analysis reporting, and a quantitative metric to help businesses genuinely understand VoC (Voice of the Customer) in real-time. They offer functionality for every team, so productivity and collaboration are smooth and easy. They also supply businesses with extra bandwidth to focus on quality issues and thus save resource cycles. Most significantly, they ensure business teams make all the right moves to drive the most retention, engagement, revenue, and growth.